Shopify Plus Consulting

Your ecommerce architecture should accelerate your growth, not create compounding technical debt. As a Shopify Plus consultant with over a decade of hands-on work and 130+ enterprise deployments, I partner directly with brands to streamline their tech stack, strip away dead weight, and build frictionless ecommerce workflows that scale.

Who This Is For

This engagement is built for brands doing \$5M to \$50M+ annually that are hitting the ceiling of their current Shopify configuration. Specifically:

• Brands paying 25+ app subscriptions and suspecting significant overlap
• Teams whose checkout is still on legacy checkout.liquid
• Merchants preparing for international expansion (Markets) or B2B wholesale channels
• Brands whose development velocity has slowed because the codebase is fragile
• Ecommerce directors who need a senior technical voice in vendor/agency negotiations

How We Drive Revenue

Consulting engagements are structured entirely around measurable outcomes. We move past "best practices" and focus on deep structural fixes tailored directly to your store.

• Architecture & App Rationalization: The average Plus store runs 25+ third-party apps. We audit every script, identify redundant logic, and migrate core functionality to native Shopify features — saving thousands in monthly subscriptions while reducing load times by 30-60%.
• Checkout Extensibility Migration: Legacy checkout.liquid is end-of-life. We architect and execute your transition to Shopify's modern Checkout Extensibility framework — custom discounting, UI logic, post-purchase upsells — built to survive high-traffic spikes.
• B2B / Wholesale Infrastructure: We bridge your DTC operations with native Shopify B2B — configuring company accounts, volume pricing tiers, net payment terms, and purchase order workflows under a single unified backend.
• Global Expansion via Shopify Markets: Multi-currency and multi-localization implementations mapped directly into your existing logistics and ERP network, without fragmenting your admin.
• Metafield & Metaobject Architecture: Replacing brittle app-dependent data structures with native Shopify metafield schemas — cleaner code, faster rendering, and no vendor lock-in.

What You Get

• A documented audit of your current architecture with every identified risk and cost source
• A prioritized roadmap mapping every initiative to projected ROI and urgency tier
• Direct access to me (no account managers, no juniors) across agreed communication channels
• Sprint-based execution with weekly progress reports and measurable outcome tracking
• A post-engagement handoff document so your internal team or next developer understands the architecture completely

The Execution Playbook

1. Deep Diagnostic (Week 1–2): Aggressive audit of theme performance, application conflicts, Core Web Vitals, checkout funnel behaviour, and API call frequency. Every finding is quantified, not estimated.
2. Strategic Roadmap (Week 2–3): A highly prioritized action plan. Every technical initiative is mapped directly to a projected revenue impact or cost reduction. No vanity work.
3. Iterative Sprint Execution: Changes deploy in measured sprints. We instrument, deploy, measure, and scale — never shipping untested changes to production.
4. Handoff & Knowledge Transfer: Documentation of every architectural decision, pattern used, and rationale — written for engineers, not just executives.

Shopify Plus vs. Custom Platform: The Real Cost Comparison

Many brands at the \$10M+ tier ask whether they should move to a custom-built platform. After consulting on dozens of these decisions, the data is consistent: custom platforms cost 3–5x more to maintain annually than an optimized Shopify Plus infrastructure with proper architecture. The platform fee is rarely the bottleneck. Poor architectural decisions are.

Related Services

If you are evaluating a platform move, see the Shopify Migration Service. If your core issue is conversion rate rather than architecture, the CRO Consulting engagement addresses that specifically.

Frequently Asked Questions

How long does a consulting engagement last?

Most partnerships begin with a 2-week architectural audit, followed by a 3–6 month advisory retainer to govern the execution roadmap. Project-based engagements for specific migrations or integrations are scoped per deliverable.

Do you work with non-Plus merchants?

My primary expertise is enterprise architecture, but I consult with rapidly growing brands doing \$1M+ who need an analysis on whether the Plus tier is justified for their current velocity.

How is this different from working with a Shopify agency?

Agencies optimise for billable hours. I operate as an embedded technical lead with a fixed scope — which means my incentive is to solve the problem once, correctly, rather than extend the project.

What does Shopify Plus actually cost for an enterprise brand?

Beyond the published \$2,300/month starting fee, enterprise brands typically spend an additional \$3,000–\$8,000/month on apps, \$1,000–\$5,000/month on development, and \$500–\$2,000/month on third-party integrations. Total infrastructure cost across 130+ projects I have worked on averages \$80,000–\$180,000 annually for brands doing \$10M–\$30M GMV.